SMS Shortcode Promotion

Call to action: Text 'keyword' to shortcode

Advantages:

• Can be accessed remotely
• No hardware costs
• Minimal admin resources
• Can be easily promoted on existing advertising campaigns
• Non-stop throughout the year
• You can send more than one message to each recipient over time
• Subscriber information is saved for future campaigns

Disadvantages:

• SMS responses cost between 5-7p
• Some services can only be delivered to UK based mobile phones

Bluetooth Marketing

Call to action: Switch on Bluetooth for your free guide and MP3's.

Advantages:

• Bluetooth transfer is free
• Access locally (10m range)
• Can be used at events and information points
• Portable broadcasting options - a modern day walking billboard

Disadvantages:

• People must have Bluetooth switched on
• Hardware costs range from £20 - £2500
• Requires physical presence at event/information point
• Subscriber must remain in the area while the media downloads
• No contact information is saved - other than the number of media downloads