Mobile Business and Visitor Guides
With the rapid development of mobile phones and faster networks there is a growing opportunity to deliver formatted local business and visitor information to a mobile audience - helping provide a useful resource to mobile users while promoting local business networks.
Compiling information on local business networks offers the opportunity to ring fence information to a specific location - providing a more engaging user experience focusing on local business - making search local.
Using a content management system developed by Momedia, business networks can rapidly deploy web and mobile content without the pain and expense of producing content and contact resources specifically for the mobile market.
Momedia validate and update contact resources while generating content for emerging mobile technologies. Using data feeds each business network can also incorporate this regularly updated business resource into their own website.
Momedia offer a high level of customisation to tailor guides for different markets and offer organisations fully brandable solutions - allowing business networks to rapidly deploy a 'phone book' and 'events diary' for their organisation - making search local.
It is like having 2,000 business cards and events calendar in your pocket.
Mobile content is free to the end user and different guides can be created for different areas, industries or organisations - where the end user can:
- Search local numbers
- Check local events
- Check special promotions in the area
- Book services or buy tickets
- Add feedback and take part in customer surveys
- Check Recommendations
- Share information via SMS with friends
As an example of how mobile services can be promoted users can text 'Oban' to 86688. This call to action can be included on marketing collateral and on member sites. Mobile users can also type the URL into their mobile browser and users can share the link via SMS or Bluetooth. More information on SMS and Bluetooth mobile marketing.
Content delivered to mobile users can be either factual or entertaining. Various channels including SMS shortcodes and Bluetooth can be used to promote mobile services.
Using mobile phones as a platform to deliver visitor information presents a unique opportunity to the tourism industry. The number of phone users who access information via the mobile web is increasing every day and nearly everyone brings their mobile on holiday.
Contact: Magnus Orr | Tel 0131 2295451
